CRM Integrations

Connect Sample Activity to Salesforce and HubSpot

SampleHQ connects with Salesforce and HubSpot so teams can work with sample orders in broader CRM context. Look up contacts, validate addresses, surface sample orders inside CRM workflows, and connect sample activity to opportunities, deals, and revenue attribution.

Why It Matters

Sample Activity Is More Valuable in CRM Context

Without a CRM connection, sample orders often sit outside the customer record, making it harder to see who received what, which opportunity or deal the samples supported, and how that activity connects to pipeline or revenue. SampleHQ helps bridge that gap by connecting sample workflows to the contacts, companies, accounts, opportunities, and deals your team already uses every day.

Look up the right contact

Users can look up contacts from both Salesforce and HubSpot directly inside SampleHQ, making it easier to tie sample orders to the right recipient and company.

Keep address data cleaner

SampleHQ validates shipping addresses and allows users to update their contact's address from SampleHQ back into the CRM.

Connect samples to commercial records

Connected CRM workflows make it easier to work with sample orders alongside the companies, contacts, opportunities, and deals that shape commercial activity.

Request-to-CRM

Sample requests that create CRM records automatically

When a customer submits a sample request through your embeddable form, SampleHQ auto-creates the contact and deal in your CRM. No manual entry. No missing leads.

New contacts created in HubSpot or Salesforce on form submission
Deals or opportunities auto-created and linked to the request
Sales team sees the new lead in their CRM immediately
No sample request falls outside your pipeline
HubSpot

A More Connected Workflow for HubSpot Teams

For teams using HubSpot, SampleHQ brings sample activity closer to the records sales teams already work in — making sample order history easier to view and enabling attribution workflows.

Look up contacts from HubSpot inside SampleHQ
Address validation for shipping accuracy
Update contact details from SampleHQ into HubSpot
Auto-create contacts and deals in HubSpot when sample requests are submitted through forms
App card in HubSpot showing all sample orders and delivery status
Link HubSpot deals with sample orders
Assign revenue influenced by each sample
Salesforce

Salesforce Workflows Based on Edition Capabilities

SampleHQ connects with Salesforce across editions, but the in-CRM workflow depends on the Salesforce version. This gives teams a practical way to keep sample activity connected to Salesforce while working within real platform limitations.

Users can look up contacts from Salesforce inside SampleHQ
SampleHQ has address validation
Users can update the contact's details from SampleHQ into Salesforce
Auto-create contacts and opportunities in Salesforce when sample requests are submitted through forms
In Salesforce Enterprise, SampleHQ creates a Sample Orders custom object
Custom object shows all sample orders and delivery status inside Salesforce
All lower Salesforce versions can still connect to SampleHQ
Lower-tier versions link sample orders to opportunities through SampleHQ rather than directly within Salesforce

Salesforce Enterprise

Includes a Sample Orders custom object inside Salesforce, where users can view sample orders and delivery status in CRM context and link the relevant opportunity to each order directly within Salesforce.

Lower Salesforce Editions

Connection remains supported, with opportunity linking handled through SampleHQ as native in-Salesforce linking is not available for lower editions.

AI assistant

Search your CRM without leaving the chat

Your AI assistant has full access to your connected CRM. Find contacts, look up account history, and check deal status through a simple conversation.

"Find the contact for Lisa at Morrison Packaging" - instant lookup
"Show me all orders for this account" - full history
"What deals are linked to our samples this quarter?" - pulled from your CRM
"Top companies by sample volume" - ranked list in seconds
Core Capabilities

What Teams Improve With CRM Integrations

Cleaner customer context — Sample activity is tied more closely to the people, companies, and commercial records.
Less duplicate admin work — Teams spend less time re-entering contact and address data across systems.
Better CRM visibility — Sales teams can see sample activity closer to deals, opportunities, and customer records.
Stronger attribution readiness — Connected CRM workflows provide the required foundation for downstream revenue attribution.

See How SampleHQ Works With
Salesforce and HubSpot

Start a 14-day FREE trial or book a demo to see how SampleHQ helps your team look up CRM contacts, validate addresses, surface sample orders in CRM context, and connect sample activity to deals and revenue attribution.