We built the system sample-led teams were missing
Every B2B supplier that sells through samples runs into the same gap. Requests live in email. Fulfillment runs on memory. Follow-up is inconsistent. We built SampleHQ to change that.
Sampling is one of the last unmeasured commercial activities
Most companies that sell through samples can tell you when one was requested, packed, and shipped. Far fewer can tell you what happened next.
Did the prospect receive it? Did anyone follow up? Did it lead to a deal? How much revenue can be attributed to sampling?
These are the questions that nobody could answer because the tools didn’t exist. CRMs track deals. ERPs track inventory. But nothing tracked the full journey of a physical sample from request to revenue.
That’s the gap SampleHQ closes. One platform that gives B2B sample programs visibility into every sample request, every shipment, and every commercial outcome.
Built on principles, not just code
Visibility first
If you can't see it, you can't improve it. We make every sample interaction visible to every team that needs it.
Measure what matters
Sampling isn't just operations. It's a commercial activity. We help teams prove the revenue impact of their sample programs.
Align the whole team
Sales, fulfillment, and leadership working from the same system of record. No more scattered updates and manual handoffs.
Eliminate busywork
AI-powered assistance, automated notifications, and connected workflows replace the spreadsheets, email chains, and manual tracking.
Connect, don't replace
SampleHQ connects to Salesforce, HubSpot, and shipping carriers. We fit into your stack, not the other way around.
Built for sample-led teams
This isn't a generic CRM with a samples tab. Every feature is designed specifically for how teams that sell through samples actually work, whether you're sending cartons and labels, fragrance accords, ingredient panels, or finished formulations.
Founded by people who understand the problem
Bojan Josifoski
Co-Founder
Co-founder and builder of SampleHQ. Full-stack engineer with deep expertise in SaaS platform design, multi-tenant architecture, and B2B systems integration.
Before SampleHQ, I spent nearly a decade building large-scale web platforms in regulated industries, where I developed a strong foundation in modular architecture, security, and performance at scale.
At SampleHQ, I lead product architecture and platform engineering – designing a system that works the way sample-led teams actually work. That means CRM integrations with Salesforce and HubSpot that stay in sync, shipping through Shippo that doesn’t slow teams down, revenue attribution that connects samples to real deals, and an AI assistant that helps teams move faster without changing how they operate.
Biljana Pesevska Josifoska
Co-Founder
16 years in B2B digital marketing, working with companies that have complex sales cycles and long buyer journeys. That experience taught me that the companies who measure their commercial activity outperform those who don’t.
Sampling is one of the last unmeasured commercial activities in B2B. SampleHQ is built to close that gap – giving teams one connected system to manage sample activity, link it to CRM data, and understand which samples actually lead to business.
Previously: Head of Digital Services at McCann, Digital Marketing Strategist at Stornest, and Partner at Codever.io where I worked with B2B companies across SaaS, packaging, and financial services on SEO, PPC, content strategy, and marketing automation.
From marketing strategy to product
SampleHQ was built by a small team of engineers who spent years working inside complex B2B systems – building platforms where reliability, accuracy, and integration aren’t optional.
We started SampleHQ because we saw a gap. B2B suppliers across packaging, ingredients, fragrance, and specialty materials invest heavily in their sample programs, but most teams still manage them through spreadsheets, email threads, and disconnected tools. The result is lost visibility, missed follow-ups, and no way to measure what samples actually contribute to revenue.
So we built a platform purpose-made for the way sample-led teams actually work. One system that connects sample requests, fulfillment, shipping, CRM data, and revenue attribution – without forcing teams to change how they operate.
SampleHQ integrates with Salesforce, HubSpot, and Shippo out of the box, and includes an AI assistant that helps teams move faster with the tools they already use.
Want to learn more?
learn more
If your team sends physical samples as part of the sales process, we'd love to show you how SampleHQ can bring visibility, accountability, and measurable outcomes to your sample program.