---
title: "Customer Attribution Reports"
date: 2026-04-04
author: "Bojan Josifoski"
url: https://samplehq.io/support/customer-attribution-reports/
description: "The Customers report shows attribution grouped by customer. Use it to understand which customers are converting from samples to deals. The Customers report shows attribution grouped by customer. What the"
---

# Customer Attribution Reports

The Customers report shows attribution grouped by customer. Use it to understand which customers are converting from samples to deals.

![Attribution Customers report in SampleHQ](https://samplehq.io/wp-content/uploads/2026/04/attribution-customers-samplehq.png)The Customers report shows attribution grouped by customer.

## What the report shows

- Customer name and company

- Total attributed revenue

- Number of orders and deals linked

## Customer detail view

Click a customer to see all sample orders sent to them, which deals those orders are linked to, and the attribution values assigned. This is useful for understanding the full sample history with a specific customer.